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The solutions that Antropomedia offers for companies and organizations around the world are based on three pillars that in turn form our business units
These three divisions are connected in an interdependent way and allow transnational conglomerates, regional firms, local companies and independent professionals to find the Eureka moments that give them competitive advantages and make them more relevant.
I strongly recommend to work with the Antropomedia team. I learnt a lot on my audience and tribes with their study and tools used on Ikepod social media. Even if the ignition is complex as you have to understand a different approach (more university and research oriented) the results are knowledgeable and they give you recommendations to implement a 360 approach. I thought it was only for big corp but even a start-up like mine can take big advantages of their solutions. Value for money.
Working with Antropomedia has been a real eye-opener for us. Their digital anthropological method offers an understanding of customers that neither quantitative nor qualitative marketing research can match. We’ve worked together on three different projects – hotels, training, wine – and each time, the insights gained have been crucial to creating successful and authentic customer experiences. I would highly recommend their research to any company that wants to really understand its customers and offer them positively memorable experiences.
This success was evident during the presentation to industry professionals, leading to the publication of a brochure for winegrowers, innovative ideas and the adaptation of our communications and events.
Study that reveals the inventory of consumer tribes that interact with your brand on social media (Instagram, TikTok, Facebook and X) and with your competitors’ brands. By having this inventory of tribes, this research includes a strategy section in which recommendations are issued to attract the tribes that, due to their characteristics, are more likely to become your clients. Additionally, it is possible to interview these consumer tribes to obtain direct source insights.
Research based on consumer opinion mining (Google, TripAdvisor, Amazon and Facebook) that establishes thematic categories through artificial intelligence to identify strengths, opportunities, weaknesses and threats in products, services or industries in which your company or organization participates.
Each descriptive sheet of the tribes that we find delves into the aspects that distinguish them from others, and about all those elements that make them relevant audiences (or not) for your business objectives.
We reveal your competitors’ strategies and the key consumer tribes they interact with, providing you with the information necessary to effectively differentiate yourself.
We develop content strategies that resonate deeply, based on a detailed understanding of collective and semantic affinities, ensuring that each message strengthens the connection with your brand.
Our analyses replace conjectures with facts, providing market segmentation based on solid data and rigorous analysis, which gives you a real competitive advantage.
Our research not only improves how your brand is perceived, but positively transforms consumers’ interaction and connection with it, creating meaningful and lasting bonds.
We identify emerging trends and innovative opportunities so that you are always ahead, dictating the pace in your sector.
We build public relations strategies anchored in the scientific understanding of networks, allowing your message to spread organically and credibly.
By knowing the benefits perceived by the most profitable tribes for your company or organization, your teams can be inspired to produce relevant campaigns and communication pieces for their followers and new audiences.
By knowing the tastes, brands they consume and the lifestyle of your target audiences; We propose strategic alliances with other companies and organizations that will help you reach them more easily.
The results of our research optimize your investment by focusing efforts on campaigns that impact audiences that need your message and receive it with authority and enthusiasm.
Antropomedia Express is the most complete digital tribe encyclopedia in the world. In it you will find all the descriptive sheets that we have identified with Antropomedia Research, thousands of case studies and statistics on consumption. This platform, which works with a subscription-based model, provides access to trained assistants with artificial intelligence that make it easy to answer the consumer questions that arise on a daily basis.
Bring the potential of digital anthropology® applied to your company through our workshops, mentoring and conferences or sign up for our online courses from the Antropomedia Academy digital campus.
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